Professor Lars Perner

Professor Lars Perner from the University of Southern California comes on to talk about the psychology of marketing.

Recently on “Everyday Leadership”:Men and Women Working and Buying

Recently on “Everyday Leadership” Dan talked about the different ways men and women work and how they consume. Consider the fact the women make up just over 50% of the U.S. population, and make over 80% of consumer decisions. Dan will have different experts on to discuss why this is, and the differences and similarities … Continued